Events · Set up · Brand activation

Event setup and production.

Red Studio designs, builds and installs event setups for brand events, gala dinners, product launches, pop-ups, scenography and special productions. From the Rome atelier we coordinate concept, materials, workshop production, international logistics, installation and strike.

Event setup: what we build

Event setup is temporary architecture: routes, scenic walls, platforms, furniture, displays, integrated lighting, finishes and logistics built around the brand message. Red Studio brings runway-show discipline to events — concept, engineering, workshop production and install crews managed by one accountable lead.

Event production for luxury brands

We build product launches, gala dinners, brand activations, pop-ups, presentations, institutional events, indoor installations and outdoor experiences. Every production is drawn for the venue, technically checked, fabricated in the Rome workshop and installed to strict timelines.

From Rome to the world

Production starts in the Monterotondo atelier near Rome: carpentry, metalwork, paint, finishes, prototypes, crating and dry fits. Materials and teams then deploy to Milan, Paris, London, New York, Dubai, Shanghai and the main destinations for luxury events.

Concept, build, installation

After the brief, we define feasibility, budget, materials and schedule. Architects prepare concept and shop drawings; the workshop builds components and mock-ups; logistics handles transport, permissions, access and crews. On site we install, finish, support the event and strike cleanly.

Frequently asked questions

Looking for an event production company? Red Studio is a Rome-based event setup and set construction atelier, active since 1979 for luxury houses, agencies and institutions worldwide.

Do you build event scenography? Yes: scenic walls, platforms, custom furniture, displays, graphics, finishes, integrated lighting and temporary structures.

Can you handle events outside Italy? Yes. We design and fabricate in Rome, then install globally with Red Studio crews and local partners coordinated by our project lead.