Max Mara
Teddy's Fluffy Residence
Credits
- Client
- Max Mara
- Year
- 2023
- Venue
- Milano
- City
- Milano
- Agency
- Villa Eugénie
- Typology
- Exhibition
Overview
Max Mara | Teddy's Fluffy Residence in Milan, 2023. To celebrate the anniversary of the iconic Teddy Bear coat, Max Mara opened a global Fashion Adventure: Teddy's Fluffy Residence, a world built entirely of Teddy fabric. We delivered the architectural pavilion and a sequence of fully upholstered rooms, from the bedroom with its monumental Teddy Bear to the tactile library and living-room set. Produced with Villa Eugénie.
