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MAX MARA
Teddy's Fluffy Residence
Max Mara | Teddy's Fluffy Residence in Milan, 2026. To celebrate the 10th anniversary of the iconic Teddy Bear coat, Max Mara opened a global Fashion Adventure: Teddy's Fluffy Residence, a world built entirely of Teddy fabric. We delivered the architectural pavilion and a sequence of fully upholstered rooms, from the bedroom with its monumental Teddy Bear to the tactile library and living-room set. Produced with Villa Eugénie.
- Client
- Max Mara
- Year
- 2026
- Venue
- Milano
- City
- Milano
- Agency
- Villa Eugénie
- Typology
- Exhibition
// SCOPE OF WORK
Bespoke architectural pavilion façade with illuminated MaxMara signage
Fully upholstered interior environments entirely clad in Teddy fabric
Sculptural bedroom scenography featuring a giant Teddy Bear installation
Immersive living-room set with integrated video display and crafted props
NEXT PROJECT
Buccellati
Aquae Mirabiles Pavilion