JIMMY CHOO

SS 2024 Presentation, Five Rooms

Jimmy Choo SS 2024 presentation, conceived as a creative conversation between creative director Sandra Choi and interior designer Stéphane Parmentier, encompassed five experiential spaces. Each room expanded the Jimmy Choo universe — from a mirrored hall of giant gold spheres to a frescoed salon on leopard carpet — staging dialogues between individual and environment, heritage and modernity. Produced for Erker Studio.

Client

Jimmy Choo

Year

2024

Venue

Palazzo storico

City

Milano

Agency

Erker Studio

Typology

Retail