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Fashion ShowParis · 2022 · Villa Eugénie
3 images
DIOR
Men's FW22, On The Road
Dior Men's Fall/Winter 2022 show at the Grand Palais Éphémère in Paris. The catwalk was literally On The Road: Kerouac's immortal words unfolded under the steps of the models wearing the FW22 men's collection, an ode to the beat generation. Produced with Villa Eugénie.
- Client
- Dior
- Year
- 2022
- Venue
- Grand Palais Éphémère
- City
- Paris
- Agency
- Villa Eugénie
- Typology
- Fashion Show
// SCOPE OF WORK
01
Linear catwalk engineered as a continuous scroll printed with Kerouac's On The Road
02
Motorised paper-roll mechanism unwinding the text under the models' steps
03
Blackout staging and lighting design across the Grand Palais Éphémère nave
04
Guest seating, production logistics and on-site assembly
